Your Friends as Salespeople
Via Springwise comes word of an interesting marketing ploy from Domino's Pizza: They've developed a widget that you can place on your social networking profile, blog or other online presence, which your friends can then click on in order to order a pizza. For every order, you get 0.5 percent of the sale. Think of it as affiliate marketing meets social networking.
The logic behind the widget, as Springwise puts it, is fairly straightforward:
- Bradley Kreit's blog
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23AndMe's "Research Revolution"
A couple months ago, I noted that 23andMe initiated its first self-organized trial for Parkinson's Disease where the patients themselves have paid much of the cost of enrolling in trials and have invested time into filling out questionnaires and tracking symptoms. Last week, the company announced plans to expand those efforts to 10 additional conditions by offering a $99 DNA test kit to individuals who will participate in the company's research.
- Bradley Kreit's blog
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Fitness product does social media marketing right
I'm at the Games for Health Conference, which is sponsored by the Robert Wood Johnson Pioneer program. A product manager from Electronic Arts (EA) gave the morning keynote about the success of their product launch for Sports Active, which is a fitness program that uses the Wii platform. EA is well-known for its line of sports games, as well as other genres generally targeted at a male, video-game playing audience.
Sports Active is a new product that is aimed primarily at a female audience, specifically busy moms.
- Vivian Distler's blog
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Better eat your Wheaties . . . and tell the world about it
Okay, I confess, this post is really about Kashi Cereal, not Wheaties. More importantly, it is about how this healthy food brand is using social media to build community around living well. The company believes that "[w]ellness isn’t a race—it’s a journey. And every day is an opportunity to live life a little healthier than the day before. We truly believe when we eat well, we feel well."
The company must also believe in the power of social networks, because it has created one on its website.
- Vivian Distler's blog
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"Waterfront: The Conde Nast of Web Health"
I have to confess--that is not my headline; it is Business Week's. But it is just so perfect that I couldn't resist using it. A major source of health information online, founded in 2002, being compared to a worldwide magazine publishing powerhouse that has been around for 100 years? New media, meet old media!
- Vivian Distler's blog
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Social Genetics
Via Blaine Bettinger comes word of the official launch of a website that combines genetics and social networking: GeneTree. The company, which describes itself as a "family networking site," is part Facebook, part 23andMe. Users can create their own profiles, naturally as well as wiki-type profiles of relatives and ancestors. Users can connect to each other and build out extended family trees through their ancestors.
- Bradley Kreit's blog
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Should the doctor be ordering MedPedia yet?
MedPedia, which I wrote about last fall, has gone public. Part Wikipedia for health information, part LinkedIn for health professionals, it remains the Health 2.0 darling of TechCrunch (TC).
- Vivian Distler's blog
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Let's conference!
I haven't even finished blogging about our own health conference last week, and already I am deeply immersed in the Health 2.0 conference.
This morning, Clay Shirky gave the opening keynote. He is a great speaker (you can click here to watch the video of Clay discussing his book, Here Comes Everybody: The Power of Organizing Without Organizations, at the Berkman Center for Internet and Society at Harvard Law School). He addressed physicist PW Anderson's idea that "more is different," that a mass of things behave differently together than they do individually. Clay hit in on three key areas of change: information, coordination, and collaboration. My biggest take-away fell under his discussion of information. Noting that people are the most valuable part of the Internet, Clay observed that information flows to where people trust each other. "Trust is in the eye of the beholder," and it is not about technology.
- Vivian Distler's blog
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Revolution Health is evolving to compete with WebMD
Several months ago, rumors began to swirl around the fate of Revolution Health, Steve Case's foray into the world of online health. You can read about those early reports here. Within the last few weeks, new stories began to circulate that the company was looking to sell itself. E-Patients.net suggested that the fate of Revolution--a hot social networking site when launched in 2007--was "another tale of hubris in the e-health sector," quoting a pre-launch blog post from Case himself:
We aim to build RevolutionHealth.com into the world's leading health site - and we hope that our focus on an engaging design, high levels of personalization, and an unparalleled sense of community will enable us to achieve that goal. But we're far more than a web site. We're a company that's trying to fundamentally change the health care system. Revolution Health is about making sense of the complicated world of health care. And it's about putting you-the patient-at the center of that world.
- Vivian Distler's blog
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A conference about Web 2.0 as it relates to medicine and health
Medicine 2.0™ is an international conference on Web 2.0 applications in health and medicine, organized and co-sponsored by the Journal of Medical Internet Research, the International Medical Informatics Association, the Centre for Global eHealth Innovation, CHIRAD, and others. (When I first saw the announcement, I squirmed a bit at the "2.0" modifier and its trademark notice--doesn't 2.0 seem to be overused these days?) Anyhow, here's how the conference organizers define Medicine 2.0:
- Vivian Distler's blog
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