The IFTF Blog
Join Dan Ariely for talk & signing at IFTF on Tuesday, June 12
Don’t miss your opportunity to join us in Palo Alto on June 12th at noon for lunch and a book signing with Dan Ariely!
Space is limited and registration is required for this event—to register, visit:
On June 12, Institute for the Future will host Dan Ariely, the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, for a discussion on his new book The (Honest) Truth About Dishonesty, which examines the contradictory forces that drive us to cheat and keep us honest. From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders’ extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle—and inescapable parts of the human condition. Drawing on original experiments and research, in the vein of Freakonomics, The Tipping Point, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, but entirely human, behaviors.
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior?
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people like more sensible—if not rational—lives. His interests span a wide range of behaviors and his sometimes-unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine as Duke University, Dan is also a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers Predictably Irrational, and The Upside of Irrationality. His new book, The (Honest) Truth About Dishonesty is available as of June 5, 2012.
You can visit Dan’s blog at:
Space is limited and registration required. To register for this event please go to: